Innovate UK, as part of UK Research and Innovation will invest up to £8 million in innovation projects to enable immersive content to be created faster and more efficiently. This competition is part of the Industrial Strategy Challenge Fund’s Audience of the Future (ISCF AotF) programme.

The competition aims to explore future commercial opportunities in creative industries by funding pre-commercial innovative projects which:

  • enable immersive content to be created faster, more efficiently or in new ways, and
  • improve significantly on the current ‘state of the art’ in the fieldYour proposal must:
  • include at least one participant who is a content creator
  • develop tools, products or services for creating and delivering immersive content
  • take an innovative approach
  • describe your exploitation plan for commercialisation
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